It’s a testament to his melodic and compositional ability that people know Europa and Samba Pa Ti - and love them. Yowza!ĩ) He writes memorable instrumental tunes. And not just any shoes - struttin’-your-stuff, high-heeled, “Ay, chihuahua” shoes. How many guys would be so confident that they would allow a women’s shoe line ( Carlos by Carlos) to represent them. And that helps promote the cause of guitar players in general.Ĩ) A line of women’s shoes bears his name. That’s no easy feat! Walking a delicate line between simplicity and virtuosity, Santana’s solos are melodic enough to be hooks - understood and appreciated by everyone, not just other guitar players. The whole Spanish rock movement was germinated with Santana, and the influence of afro-cuban percussion has helped to broaden listeners’ appreciation of more complex rhythms.ħ) Non-musicians can appreciate his solos. ![]() Carlos Santana played an integral part in driving their creation, and helping to promote them, too.Ħ) Latin music has reached a broader audience because of him.Īlthough he probably didn’t set out to do it, Carlos helped to popularize Latin music. No wonder they’re still not only in common use, but widely imitated as well. Mesa/Boogie amps really did change the sound of electric guitar - for the better. While Fender and Gibson guitars are still awesome, it’s about time another company became classic!ĥ) He helped launch the Mesa/Boogie amp company. Let’s face it, without Carlos Santana, PRS guitars probably would not have reached the popularity they enjoy today. From the very beginning, it has added a depth to his playing.Ĥ) He helped develop Paul Reed Smith guitars. This is not something that was dreamed up for his 1999 career renaissance, Supernatural - he’s being doing it for decades. Santana has played with jazz saxophonist Wayne Shorter, rapper/songwriter Everlast, fusion guitarist John McLaughlin, quirky pop maven Lauren Hill, and many, many other artists. ![]() Watch the Video 3) His varied tastes in music show his breadth. Check out the new video for this guitar and percussion-driven song by the leading Santana Tribute and Latin-rock band.
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